The technology was hindered by low broadband penetration and by the relatively high cost of installing wiring capable of transporting IPTV content reliably in the customer’s home. However, residential IPTV was expected to grow[original research?] as broadband was available to more than 200 million households worldwide in 2005.
In December 2009, the FCC began looking into using set-top boxes to make TVs with cable or similar services into network video players. FCC Media Bureau Chief Bill Lake had said earlier that TV and the Internet would soon be the same, but only 75 percent of homes had computers, while 99 percent had TV. A 2009 Nielsen survey found 99 percent of video viewing was done on TV.
The number of global IPTV subscribers was expected to grow from 28 million in 2009 to 83 million in 2013. Europe and Asia are the leading territories in terms of the over-all number of subscribers. But in terms of service revenues, Europe and North America generate a larger share of global revenue, due to very low average revenue per user (ARPU) in China and India, the fastest growing (and ultimately, the biggest markets) is Asia. The global IPTV market revenues are forecast to grow from US$12 billion in 2009 to US$38 billion in 2013.
Services also launched in Bosnia and Herzegovina, Bulgaria, Pakistan, Canada, Croatia, Lithuania, Moldova, Macedonia, Montenegro, Poland, Mongolia, Romania, Serbia, Slovenia, the Netherlands, Georgia, Greece, Denmark, Finland, Estonia, Czech Republic, Slovakia, Hungary, Norway, Sweden, Iceland, Latvia, Turkey, Colombia, Chile and Uzbekistan. The United Kingdom launched InsightIPTV – Affordable IPTV Plans early and after a slow initial growth, in February 2009 BT announced that it had reached 398,000 subscribers to its BT Vision service.
Claro has launched their own IPTV service called “Claro TV”. This service is available in several countries in which they operate, such as Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua. IPTV is just beginning to grow in Central and Eastern Europe and Latin America, and now it is growing in South Asian countries such as Sri Lanka, Pakistan and India.
But significant plans exist in countries such as Russia. Kazakhstan introduced its own IPTV services by the national provider Kazakhtelecom JSC and content integrator Alacast under the “iD TV” brand in two major cities Astana and Almaty in 2009 and is about to go nationwide starting 2010. Australian ISP iiNet launched Australia’s first IPTV with fetchtv.